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Tagged With: marketing

So You Think You Need to Hire a Social Media “Expert?”

If you’re a small business, you’ve likely hired, or contemplated hiring people or firms from the realm of “social media experts,” SEO, and/or website builders. You may not need the former, and you have to carefully screen the latter. Most people that approach you claiming to be “social media experts,” probably aren’t. They’ll try and … Continue reading »

Categories: General Management, Marketing, Turnarounds, Uncategorized | Tags: , | Leave a comment

One Word Branding

The One Word Company Rebrand In my last piece, about the impatient and spoon fed message generation, I opined that growing up with burst messages, no matter the medium, has created a class of employees who basically have a rather short attention span and abbreviated decision making process. Neither is necessarily bad in all cases, … Continue reading »

Categories: General Management, Marketing, Uncategorized | Tags: , | Leave a comment

The Trouble With Digiorno’s Twitter Move This Week

There were a couple of Twitter gaffes this week by companies that should know better. Both used the Ray Rice domestic violence story as the basis for a “humorous” tweet. Neither were funny, of course, there’s no humor in the issue. Domestic abuse, no matter the age or sex of the victim is one of … Continue reading »

Categories: General Management, Interim Services, Uncategorized | Tags: , | Leave a comment